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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications. For one, machines learn from the information that’s available to them—the good, the bad, and the ugly.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

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Marketer of The Month Podcast- EPISODE 187: Ruling the Skies: European Parliament’s Vice President Oetjen on Competition in the Booming Drone Markets

Outgrow

Marketer of The Month Podcast- EPISODE 187: Ruling the Skies: European Parliament’s Vice President Oetjen on Competition in the Booming Drone Markets Hey there! Challenges in adapting rules across diverse member states, facilitation efforts to share knowledge, and best practices. There are not many rules.

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