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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications. For one, machines learn from the information that’s available to them—the good, the bad, and the ugly.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). Prioritize Transparency in Your Company.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

At Convert, we operate under an opt-in regime as we value transparency and visitors’ choices and we have adapted our User Experience to match its requirements. Differences can also be seen in the rules of international data transfers. Most consumers will be proactively protecting their personal data. Let’s see what they are.

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Data Privacy (Archive)

The Customer

18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed. 14 min Does Strong Data Privacy Make for Stronger Security? That’s a good thing!

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? It was a big year for user privacy in 2022. The Austrian DPA ruled that the use of GA on an Austrian website violated GDPR. As a technological corporation with U.S.

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Foundations of Data Privacy in Email Marketing

Litmus

Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023.

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