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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. But which developments are real and imminent, and which are hype? HubSpot ).

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Conversica Names Former IBM Exec, Terrie Banuelos, to Vice President of Global Sales

Conversica

Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion.

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5 Small Business Leadership Habits of Effective, Compassionate Sales Teams

Salesforce Marketing Cloud

As a small business leader or a midsize business executive, it’s your job to consider what you and your sales teams can do for customers. Answering questions on products or services may lead to a sale, but you’ll have to do more than that to earn long term trust and brand loyalty. How else can you lead your team to success?

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Free and Discounted Tools to Support Intelligent Inbound During COVID-19

SmartBug Media

During these uncertain times, it’s inspiring to see so many businesses opening their virtual doors a bit wider to help support healthcare professionals, educators, and families whose lives have been significantly impacted by the coronavirus outbreak. The more you know, the better equipped you’ll be to gain an edge in the market.

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The 11 Best Social Media Dashboard Tools & Apps

Hubspot

These social media dashboards are optimized for every type of SMB; whether you're a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way. Price: $9, $19, $29, $49 per month, and enterprise pricing Why it's great: Instagram scheduling. Image Source. Image Source.

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9 Tools for Better Market Research

BenchmarkONE

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research. But where do you start with your research process?

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New Developments in B2B Loyalty Marketing

Biznology

Business marketers have much to gain from retention marketing. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing.

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