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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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5 Small Business Leadership Habits of Effective, Compassionate Sales Teams

Salesforce Marketing Cloud

Answering questions on products or services may lead to a sale, but you’ll have to do more than that to earn long term trust and brand loyalty. Sales teams in the growing enterprise often have the advantage of more flexibility and a faster response time – both a huge boon for customers. This is what they told us.

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Top Marketing Strategies for Small Businesses

Sharpspring

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. The right mix of cost-efficient inbound and outbound marketing allows SMEs to grow their customer base without hurting their profits.

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The Complete Guide to Enterprise Sales

Salesforce Marketing Cloud

The world of enterprise sales (or “complex sales”) is a good place to be — bigger playing field, bigger impact, bigger revenue, and exciting challenges. Ask an enterprise sales rep what they’re selling at the start of the enterprise sales process, and you might hear: “I don’t know yet.”

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LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Adobe Experience Cloud Blog

We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers.

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Small Business Sales: A Complete Guide

Salesforce Marketing Cloud

Even better, SMBs tend to make decisions faster than enterprise companies, in part because there are fewer decision-makers involved. But winning an SMB sale isn’t as easy as picking up the phone. We’ll also explore different strategies for business-to-business (B2B) sales among SMB clients.

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

One of the most important aspects of your CRM that require constant upkeep is your deal pipeline. Learn where you should focus on your limited sales and marketing budgets, especially at times like this when we are all asked to do more with less. I am the marketing director here at SalesIntel, and also your MC for the day.