en-us trends-and-insights topics customer-engagement Business Related Topics 
The Lead Agency
APRIL 14, 2024
Tired of trend lists that don’t apply to the unique challenges of B2B marketing? But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. Most of the trends of 2023 remain in store for 2024, so you’d be forgiven for thinking it looks much the same. We’ve got something different.
Sprout Social
APRIL 7, 2020
In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. For many—if not all—of us, we’re wading into uncharted territory. Dissecting the COVID-19 social chatter. No signs of slowing down.
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Content4Demand
MARCH 24, 2021
As for in-person business meetings, some recent in-person conferences indicate that demand will bounce back. Marketers are turning to ABM for post-sale engagement to deepen relationships. The big impact will be in moving from customer retention to advocacy, she says. Demanding On-Demand Content. Leaning on ABM.
Convince & Convert
SEPTEMBER 11, 2011
I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). they shout.
Exo B2B
FEBRUARY 22, 2018
No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. The conference will take place this year at the Business Design Center on July 10 in London.
Convince & Convert
SEPTEMBER 20, 2010
Twitter Sucks at Converting Awareness to Usage Known by 87%, just 7% of Americans use Twitter. Twitter is the Important, Vocal Minority While only 7% of Americans are using it, the Twitter population is still 17 million people, which is roughly equivalent to the combined populations of Connecticut, Oregon, Kentucky, Kansas, and Oklahoma.
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Social Media is Inexpensive False.
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