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Ambal's Amusings

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Creative is King, Queen, and Everything in Between

Ambal's Amusings

LinkedIn consolidates its position. Email marketing goes social. " Socially engage consumers through all marketing channels, to drive peer recommendations of your brand. " Mani Iyer 's Marketing Prediction for 2010. Facebook continues to grow. Google Wave sees early adoption.

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ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

I didn’t charge for it and offered it to my audiences for those interested enough to send me an email requesting a copy. Providing links to this content via Twitter and LinkedIn. Interacting with others and adding to the dialogue on other people's blogs and in LinkedIn group discussions.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

There's a great discussion of whether to make content "gated" (requires reader to type in email address) or "non-gated" from Joe Pulizzi of Junta42 and David Meerman Scott of WebInkNow. Talk about it on Twitter, FB or LinkedIn. Lead generating content: (Gated, email required). Patsi Krakoff, Psy.D.

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I didn’t charge for it and offered it to my audiences for those interested enough to send me an email requesting a copy. Providing links to this content via Twitter and LinkedIn. Interacting with others and adding to the dialogue on other people's blogs and in LinkedIn group discussions.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

LinkedIn Groups and Answers can give you a quick read on viewpoints. And yes, SPAM is as much a part of the Twitterverse as it is with our email. and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry).

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ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

LinkedIn Group – Success-Story Marketing Group. They email them to prospects, hand them out, or link to them. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. Jill Konrath's book Selling To Big Companies. Get Customers.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. Link to your enewsletter, blog, Tweets and linkedIn profile from your email signatures. Twitter about your blog posts or newsletter articles to get your content read by, and re-tweeted to, prospective customers. Mac McIntosh Recommends.