Webbiquity

APRIL 10, 2018

How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. 96% of B2B companies plan to use video in their content marketing over the next year.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Sana Commerce

AUGUST 27, 2022

Read on to see exactly what makes a successful e-commerce project plan, and what is the best way to start your e-commerce website. With the right plan and preparation, nothing stands in the way of a successful e-commerce website launch on time and on budget! Freeing up time for your sales and support teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. Quick intros. How do we do that?

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. According to our research , 67% of SMB leaders say community support has been important to their company’s survival. Being an SMB has its challenges.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Magisto

MARCH 9, 2020

The JTBD framework is usually used by larger companies that have the means to launch an innovative product, and enough marketing budget to both educate the market, and promote their new product. But instead, focus on what job your customer wants to get done, and find an unusual, but highly efficient way to do it.

Lead Ranking 52

Lead Ranking Marketing Budget Budget Programs Fulfillment 52

The ROI Guy

FEBRUARY 4, 2009

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. Is Marketing Too Busy? Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Webbiquity

JANUARY 4, 2022

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution for SMB marketers as well as the agencies and consultants who work with them. Before the pandemic, they were just not designed to do that. Here’s the story of Visme.

Enterprise Management 336

Enterprise Management Work Management Marketing Management Marketing Automation Services 336

Hubspot

JULY 21, 2015

But I think it covers most of the aspects of content marketing that modern inbound marketers need to consider, beyond the basics of simply writing content optimized for the web. All that being said, we'll plan on doing deeper dives on any subject matters covered below if you'd like them. Optimize that content for SEO.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

The ROI Guy

SEPTEMBER 9, 2010

We feel that those companies that recognize and address this fundamental Frugalnomics market shift with the right sales effectiveness enablement investments, particurly value selling initiatives, will have significant more success than those focused on sales efficiency. Your Sales & Marketing Ready to Do Business with F.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 16, 2010

Organizations with a focus on measurement are more able to meet changing customer challenges, grow sales enablement programs, and as a result drive better sales efficiency and effectiveness. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

Martech Advisor

NOVEMBER 4, 2019

CDPs designed for the distinct needs of enterprise, mid-market or SMB scale organizations. Their innovative architecture to ingest structured and semi – structured data allows creation of business rules to pull from the schema-on-read data and sent to most any system.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Marketing Budget 73