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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Read more on: How is Omnichannel Remarketing Effective in Accelerating Conversions. Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). This may be due to the tactics becoming mainstream.”

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, to build an effective lead generation strategy, one needs to start from the basics.

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How to Build Customer Loyalty with Content Marketing

Valasys

Define Your Target Persona: Doing the basics correctly matters the most. times more likely to have documented personas than companies that missed their targets. Content needs to be highly relevant & useful for a group of audiences. Branding & customer loyalty both are long-term goals.

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10 Tips for Building B2B Marketing Campaigns

Valasys

Building B2B marketing campaigns is all about having proper strategies in place which can be effectively split-tested, quantified & optimized from time to time. Right from the persona discovery to market segmentation, research lies everywhere. Research : Research lies at the cornerstone of building B2B marketing campaigns.

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How B2B Marketers can stay close to their Customers

Valasys

Effective marketing is difficult to get right. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience. Marketers need to have an omnichannel presence.

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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Day in the life videos for different student personas. They'll help you amplify the campaign's reach — making it far more effective than if it just sat on your website. Prospects Expect Personalized, Relevant Content. Effective personalization is providing the most relevant content. Clips from classes and lectures.