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6 social media marketers on the future of social messaging

Sprout Social

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Post-pandemic customers want a real voice at the end of the phone, or via their chat feature.”.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. The highest-ranking answer? ‘No

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Achieving customer experience excellence at seven critical life cycle points

ERDM

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story.

P2P 40