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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. Article by Ernan Roman, President, ERDM Corp.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40