Sun.Jan 12, 2020

Lauren’s App of the Week: Libby

Heinz Marketing

Who’s Libby? If you’re into reading, she might just become your new best friend. She’s a new app that enables you to borrow ebooks and audiobooks from your local libraries with just a few clicks. The streaming (or downloading, whichever you prefer) is instantaneous.

25 Cyber Security Tips


25 Cyber Security Tips. “Humans are data. Data is the new oil.” ” -Miguel Sanchez; CEO, Mass Ideation. Your data is valuable. It informs each decision you make and is at the heart of everything you do. Your data is an integral part of your identity and livelihood.

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Moving Beyond Mere Sales-Marketing "Alignment"

B2B Marketing Directions

In my last post , I discussed some of the findings of a 2019 survey about sales and marketing alignment by LeadMD and Drift. In this survey, over 90% of the respondents described their marketing and sales functions as well aligned or very well aligned.

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5 Green Flags That Indicate a Client Relationship Will Be Great


Anyone who works as a consultant or agency partner for multiple clients has had the “red flag” conversation many times with peers — where you discuss the early warning signs that a client relationship is going to be difficult and possibly not sustainable.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.