Heinz Marketing

JANUARY 12, 2020

Who’s Libby? If you’re into reading, she might just become your new best friend. She’s a new app that enables you to borrow ebooks and audiobooks from your local libraries with just a few clicks. The streaming (or downloading, whichever you prefer) is instantaneous. And did I mention the titles are all free because the app pulls from public libraries?

Efficiency 58

Efficiency Traffic Features Product 58

GreenRope

JANUARY 12, 2020

25 Cyber Security Tips. “Humans are data. Data is the new oil.” -Miguel Sanchez; CEO, Mass Ideation. Your data is valuable. It informs each decision you make and is at the heart of everything you do. Your data is an integral part of your identity and livelihood. So what are you doing to protect it? Cybercriminals and digital ne'er-do-wells are the unfortunate reality of modern living.

Tips 52

Tips Work Management Domain Privacy 52

B2B Marketing Directions

JANUARY 12, 2020

In my last post , I discussed some of the findings of a 2019 survey about sales and marketing alignment by LeadMD and Drift. In this survey, over 90% of the respondents described their marketing and sales functions as well aligned or very well aligned. However, 60% of those respondents also reported that their company had not performed well in terms of revenue and pipeline growth.

Ideal Customer Profiles 64

Ideal Customer Profiles Paid Search Agency Work Management CMO 64

ClearVoice

JANUARY 12, 2020

Anyone who works as a consultant or agency partner for multiple clients has had the “red flag” conversation many times with peers — where you discuss the early warning signs that a client relationship is going to be difficult and possibly not sustainable. But what about “green flags” that signal a client relationship is going to be great and long-lasting?

Terms and Conditions 103

Terms and Conditions Peer-to-peer Paid Search Agency Case Studies 103

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Marketing Graham

JANUARY 12, 2020

I’ve made some mistakes with content marketing over the years. Thankfully I’ve learned more from my mistakes than my successes. Below is a quick round-up of five things I check before clicking go on my content marketing schedule. Research and Release. Start by conducting your own, original research. I use QuickSurveys by Toluna and SmartSurvey for multiple question research.

Practices 52

Practices Tips Planning Content Marketing 52