Sun.Feb 20, 2022

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Google On The SEO Value Of User Comments On Websites via @sejournal, @MattGSouthern

Search Engine Journal

Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. The post Google On The SEO Value Of User Comments On Websites appeared first on Search Engine Journal.

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7 of the Best Sales Enablement Tools for Sales Success

Smarte

7 of the Best Sales Enablement Tools for Sales Success. Imagine this – You have hired the best sales reps, and you have put together a solid sales plan and now you are excited to see all of it come to life. But do you currently have the right sales enablement tools that will make it much easier for your sales teams to achieve their targets? We are sure you are overwhelmed with the hundreds of tools that are available in the market.

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Do Your B2B Buyers Understand the Problem?

Marketing Interactions

What happens when something goes wrong? In B2B marketing and sales, we talk a lot about our buyers’ pain or need. But that’s not what really defines a problem. The dictionary definition of problem is, “a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome.”. There’s wiggle room in that definition. It doesn’t mean buy something new.

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Is RankBrain A Ranking Factor In Google Search? via @sejournal, @MattGSouthern

Search Engine Journal

What is RankBrain and how is it used by Google? Learn how it impacts search results. The post Is RankBrain A Ranking Factor In Google Search? appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Brittany’s App of the Week: Nike Run Club

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. This week’s app is for all the non-runners out there, for all of us who’ve maybe grown up playing team sports or admired runners, but could never fall in love with the form of cardio ourselves. The Nike Run Club (NRC) may be your answer. Although a new app user myself, the Nike Run Club and it’s expansive library of guided runs has begun to shift how I understand and perceive running.

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The "Head Start" B2B Marketers Can't Afford to Ignore

B2B Marketing Directions

Imagine you are a talented track athlete who is about to run a 100-yard dash. Your competitors are all capable athletes, but you'll have a major advantage in the race because you'll be given a 20-yard head start. Under these circumstances, I think most of us would feel confident about our chances of winning. In the race to win new sales and grow revenues, some companies have a significant "head start" over others.