Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI
Animalz blog
FEBRUARY 25, 2024
“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they don’t. Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best.
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