Sun.Feb 25, 2024

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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they don’t. Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best.

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How to Improve Lead Quality in B2B SaaS with Segmentation Techniques

Visitor Queue

Segmentation is one of the most underrated aspects of marketing. By properly segmenting your prospects, you can better understand your audience and cater to their needs. In fact, companies that segment their customers are 130% more likely to know their customer’s motives. In order to fully understand your customers and improve the quality of your […] The post How to Improve Lead Quality in B2B SaaS with Segmentation Techniques appeared first on Visitor Queue Blog | Identify Website Traffic

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Social Selling: Launch Your Product to A Crowd of 32 Million on TikTok

Hubspot

Candeeze is a small husband-and-wife D2C brand that sells freeze-dried candy online. They ran a unique launch strategy on TikTok, and their most-viewed video got: 32m+ views 3.5m+ likes 54.8k+ shares 15.7k+ comments It also gained them 280k followers in seven days. There are many reasons why their launch was so successful and gained the attention of millions.

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The Right Customer Promises Drive Better Marketing Results

B2B Marketing Directions

One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, " Half the money I spend on advertising is wasted. The trouble is, I don't know which half." Cracking the code on what drives marketing effectiveness can be incredibly difficult. One TV ad, webinar, or ebook may be hugely successful, while another - based on the same theme and having similar creative elements and comparable distribution - fails to move the needle.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. It’s not just about algorithms and lines of code; it’s about the transformation of industries and the reshaping of daily life.

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Marketer of The Month Podcast- EPISODE 176: Blockchain And Beyond: Tanis Jorge’s Blueprint for Business Brilliance

Outgrow

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Tanis Jorge for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Tanis and here’s what we discussed about- 1. Transitioning to solo entrepreneurship and acknowledging the value of communication outside the business realm. 2.

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Marketer of The Month Podcast- EPISODE 176: Blockchain And Beyond: Tanis Jorge’s Blueprint for Business Brilliance

Outgrow

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Tanis Jorge for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Tanis and here’s what we discussed about- 1. Transitioning to solo entrepreneurship and acknowledging the value of communication outside the business realm. 2.