Sat.Apr 10, 2021

Majority of marketing departments now use agile (and they’re more strategically aligned as a result)

chiefmartech

Okay, I was just kidding on April Fools’ Day with hyperagile marketing. Apologies to any of you who spent the past week planking through your team updates. But I am excited to share with you some exciting news about real agile marketing adoption.

Programmatic Marketing Connects Brands with Buyers Across Funnel

TrueInfluence

B2B buyers interact with many online sources in pursuit of answers, and programmatic marketing keeps brands in front of in-motion buyers. The intelligence behind programmatic lets marketers be specific with targeting and focus on segments based on behavior and other factors.

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B2B Reads: Successful B2B Relationships, Earning Brand Trust, and the Gift of Uncertainty

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

AI-driven Audience Segmentation Adds Value to B2B Marketing

TrueInfluence

For B2B marketers, audience segmentation can be a game changer when it comes to organizing audiences into smaller groups. Audience segmentation is the process of separating a sizable audience into subgroups of individuals or segments who possess similar characteristics, values, interests or needs. .

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

YouTube Used By More US Adults Than Any Other Social Network via @sejournal, @MattGSouthern

Search Engine Journal

More adults in the US use YouTube than any other social network, according to a study from Pew Research Center. The post YouTube Used By More US Adults Than Any Other Social Network appeared first on Search Engine Journal. News YouTube