Hubspot

JUNE 9, 2017

Below, we’ve broken down what marketers need to know about these new guidelines (spoiler alert: Google isn’t doing away with ads altogether), and what you can do to prepare for their rollout. And while that might sound great for many, what does it mean for content creators who rely on ad revenue? Don’t panic -- you’re not doomed.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

APRIL 2, 2021

Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. If your brand is in the alcohol, cannabis, gambling industry, it can be difficult to navigate ad regulations and compliance guidelines. Google Display & Video 360. StackAdapt.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. What You Can Do.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

EMagine B2B Blog

DECEMBER 3, 2018

New Image Guidelines Arrive. Google released new image guidelines, forcing webmasters and marketers to put more time and energy into the images they post. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. May 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

New Image Guidelines Arrive. Google released new image guidelines, forcing webmasters and marketers to put more time and energy into the images they post. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. May 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

readwrite

JULY 4, 2011

Just this month, commonly implemented ad serving platforms, such as Google with its Doubleclick DART ad serving platform and various other platforms used by premium publishers have been or are being upgraded to also track impressions on the mobile device. Why is this story particularly exciting right now?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

QuanticMind

MARCH 22, 2017

DoubleClick Search and Smart Bidding. Implement controls and constraints when needed – be aware that certain traditional guidelines may not make practical sense. Google explains the Smart Bidding algorithm as being able to decipher the value in longtail terms by way of machine learning.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40