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The Keywee Facebook CPC Tracker: February Update

Anyword

Each month we release new data along with relevant insights on content distribution. Early internet brand DotDash had a strong year as well ; after dividing their 6 domains into 15 to better serve advertisers, they saw a 44% increase in revenue YoY, largely from advertising. February Recap. Research by Parse.ly

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Content Marketing 2016 – Tips and Trends [Webinar FAQs]

LeadSquared

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. How would the story telling format be applied to a B2C company (in Banking, Financial Services and Insurance domain specifically)?

FAQ 52
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. A chief marketing officer , or CMO , is a member of the C-suite responsible for all marketing activities in the organization. CMO vs VP of Marketing. Let’s start!

CMO 52
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5 Golden Rules for Your Next Content Marketing Hire

Contently

There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. In turn, content marketing hiring is on the rise. In turn, content marketing hiring is on the rise. Rule 1: Don’t obsess over domain expertise.

Rules 165
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B2B Marketing Guide

OutboundView

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. The Content Marketing Gurus.