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CRM vs. Marketing Automation

Sharpspring

When considering CRM vs. marketing automation for your own business, the premise can seem the same. Still, if you have to choose, there are several things to consider regarding CRM vs. marketing automation. What Is Marketing Automation? How Can Marketing Automation Grow Your Business?

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Career Advice for a Young Marketer

The Point

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. Here are my 5 tips for new college grads or any aspiring young marketer: 1. News flash: marketing today is technology-driven. Career Advice for a Young Marketer via @spearmktg.

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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

Years ago, I noticed a need in the market for a tech company that understood what architects and builders did with technology instead of just selling a product, so I started CADsoft Consulting. As a startup, and now scaling up, we’re always in a discovery phase as to where the market is and who our customers are. The Lessons.

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The 2020 Data Governance Guide for Beginners

Martech Advisor

Data stewardship, on the other hand, focuses on ensuring data accuracy, documenting data sources, adding metadata, and resolving data-related issues. The Data Governance Institute has proposed the following eight data governance guiding principles to be adopted in data governance initiatives: 1. Data Governance Guiding Principles.

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Summer Is Here—Bring on the Interns!

Adobe Experience Cloud Blog

Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The trick is to learn how to use all its power.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.