Engagio

JANUARY 9, 2017

Other research by the ABM Leadership Alliance concluded that ABM marketing outperforms traditional marketing methods. Our research shows that it takes 9-12 month for organizations to recognize the key ‘win’ metrics that ABE delivers – greater ACV and LTV, deal velocity, and win rates. ” Three Letters: R-O-I!

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

The ROI Guy

MAY 19, 2015

And plenty of controversy too, with SiriusDecisions taking on three big industry myths, with important new research findings: #1 - Death of a Salesman? Vice President and Group Director Marisa Kopec flat-out debunked these common industry perspectives as “ urban myth”. There was plenty of content, conversations and cowboy hats.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

xiQ

AUGUST 8, 2015

But Gartner research (see here and here ) indicates a very different contemporary buying reality. To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

I’ve worked in the SaaS industry for a long time, including as Gil was alluding to, as part of the early, early… Just after the two founders at HubSpot, I was the next person hired after that and was there for eight and a half years. Even small industry, people on blogs and things like that. It’s interesting.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. want to see more: original research, surveys etc. This is the essence of PKM. Reintermediate Information Professionals to filter and add sense, meaning and value to information content. Technorati Cosmos.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 16, 2022

Sir Tim Berners-Lee invented the World Wide Web in 1989 while working at CERN (Conseil Européen pour la Recherche Nucléaire, or European Organization for Nuclear Research). Metaverse is much broader that also includes the education industry. started in 1989 and remained active until 2005. were: HTML (HyperText Markup Language).

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Walker Sands

MARCH 25, 2020

The amount of research that goes into trending hashtags is equivalent to the brainpower behind a campaign slogan. Demonstrating both the power of democracy and disintermediation, Trump used social media to rally supporters and inflame opponents alike. In recent campaign cycles, politics and tech have only become more inseparable.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52