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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. That’s what this book is all about.

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Direct Mail Automation Webinar Recap

GreenRope

We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns. Key Takeaway: Direct mail works.

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Direct Mail Automation Webinar Recap

GreenRope

We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns. Key Takeaway: Direct mail works.

article thumbnail

Direct Mail Automation Webinar Recap

GreenRope

We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns. Key Takeaway: Direct mail works.

article thumbnail

Direct Mail Automation Webinar Recap

GreenRope

We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns. Key Takeaway: Direct mail works.

article thumbnail

Direct Mail Automation Webinar Recap

GreenRope

We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns. Key Takeaway: Direct mail works.

article thumbnail

Direct Mail Automation Webinar Recap

GreenRope

We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns. Key Takeaway: Direct mail works.