Top Rank Marketing
OCTOBER 17, 2023
During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars.
Launch Marketing
OCTOBER 26, 2022
Launch’s cybersecurity marketing consultants have worked with many companies on their social media strategies , helping them understand the benefits of including social media in their marketing mix and ensuring they establish goal-driven strategies and execute effectively.
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Brandpoint
NOVEMBER 9, 2021
The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology. We re-focused on becoming evangelists for the greater good rather than simply lead generation.
TaylorMadeIn KEW
JANUARY 27, 2019
Despite all the noise about cold-calling being ineffective, out-dated, and just downright WRONG in this digitally-focused era, it’s still an effective part of the marketing mix. In their sales pitch, this particular caller kept on talking about MarTech as a B2B marketing strategy.
Online Marketing Institute
NOVEMBER 1, 2010
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"
ClickZ
OCTOBER 1, 2020
30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. The digital skills gap has widened with the increased rate of digital transformations. Key challenges for marketing leaders.
Martech Advisor
AUGUST 28, 2019
To plan appropriately for the year ahead, check out some of the most significant trends IEEE GlobalSpec believes will affect B2B marketers in 2020, and consider how to best incorporate them into your own efforts. Also Read: 7 Essential Tips for Successful Digital Transformation. Trend #1: Email marketing continues to evolve.
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