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The 5 key pillars of AIOps in marketing

Martech

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. Cross-Channel Customer Experience.

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Eight best ways to use AI in martech in 2020

ClickZ

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Using AI for dynamic pricing is definitely the smarter strategy. Eight uses for AI in martech.

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Content marketing: What it is and why marketers should care

Martech

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. If it seems like AI is everywhere these days, that’s probably because it is.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

The benefits of cybersecurity Different types of cybersecurity Different types of cybersecurity threats How is AI used in cybersecurity? Securing the future, byte by byte Get serious about cybersecurity Learn how you can safeguard your company against digital threats by ensuring your data is secure and protected first.

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Release Notes: Wrike beefs up AI to predict if your project will succeed or fail

Martech

Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. Wrike said it has added a new artificial intelligence layer to the platform dubbed AI Project Risk Prediction. Marketing work management: A snapshot.