Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. When companies have similar value propositions , creating real differentiation that doesn’t come across as a mere imitation or can be easily replicated by the competition allows you to stand out and establish a unique selling proposition.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Wondering Out Loud

JANUARY 15, 2010

Buyers have become more savvy and educated and, believe it or not, want to know they can trust their vendors to deliver what they say they can. When all products are the same, buyers start differentiating on a different level. This is where the marriage of traditional and social media happens. is where you make the claims.

SME 40

SME Media Webcast Telemarketing 40

Content Standard

AUGUST 9, 2023

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. That’s up from less than 2% in 2022.

Marketing AI 90

Marketing AI Lead Ranking Generation Brand Identity 90

The ROI Guy

OCTOBER 5, 2011

Today, over 90% of B2B buyers require proof of bottom-line impacts / ROI on any significant investment, with over 81% expecting vendors to provide financial justification to earn the business (IDC 2011). Third, continued and significant negative financial conditions have caused buyers to be more economic focused.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

The ROI Guy

APRIL 21, 2010

The utilities’ value proposition was compelling, and investment cost modest, but IT decision makers demanded ROI proof, and as a result, several deals were stuck while the IT buyers tried to make the case, and the vendor sales teams struggled for proof points. Case studies were commissioned, but did not provide all the proof needed.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

Directive Agency

JULY 26, 2016

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. Most of the in-house marketers that I have dealt with are generally SME’s (subject matter experts) within the organisation. But very few people or organizations know why they do what they do. Chris Lake. ~

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76