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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

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B2B Website Design: The Comprehensive Guide to Rockstar Websites

BOP Design

Core components in B2B web design are product or service explanations, clear messaging and branding, easy-to-use navigation, excellent storytelling, and inviting calls-to-action. What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Best Video Sales Letter Examples 4.1 Video Sale Letter Template 5.1 Video Sales Letter Script Template 1.

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PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

ViewPoint

Tim has more than 20 years experience in marketing and sales. Tim is also co-author of Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solution, and Close More Deals and Customer Message Management: Increasing Marketing's Impact on Selling.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

You’ve heard a lot about B2B content marketing. According to this stat from a 2017 report by the Content Marketing Institute, the majority of companies that have engaged in B2B content marketing either employ a small team or it’s basically a one-person show. Get ready to start B2B content marketing.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. Takeaway : The days when marketing and sales operated in siloes are over.