sales 
PureB2B
MAY 30, 2022
B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. This poses an exciting opportunity for companies within the health tech space, but it can be a real challenge for B2B healthcare marketers to capture attention and get traction in such a competitive vertical.
Ledger Bennett
MAY 7, 2020
Have you ever wondered how sales and marketing fit together? What is a Marketing Funnel? A Marketing Funnel is a tool/visualization that marketers utilize to understand the process of interaction with their audience. Marketing Funnel Stages: Top vs Bottom. How the messaging is similar but also different?
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Pam Didner
OCTOBER 15, 2022
We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Having a great sales team is essential to selling exhibitor and sponsor deals.
Content Marketing Institute
JANUARY 12, 2018
If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.
Hinge Marketing
FEBRUARY 26, 2018
Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. And here’s a big one: they were almost three times more likely to conduct frequent research on their target markets. Effective Marketing Techniques.
Hinge Marketing
JANUARY 31, 2022
Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.
GreenRope
JUNE 28, 2017
How to Use Opportunities to Take Your Sales to the Next Level. When it comes to managing the sales process for complex, high value products and services, opportunities are the best tool in your bag. We do not differentiate between them. Each opportunity you create for a potential sale is going to go through phases.
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