Only B2B
FEBRUARY 21, 2024
We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. What is Intent Data, anyway? What is Intent Data, anyway?
6sense
DECEMBER 9, 2021
What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. Instead, AI and Big Data plow through millions of data points to recommend the next best action.
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PureB2B
APRIL 28, 2022
The results speak for themselves: According to a white paper, outsourced lead generation yields 43% better results than in-house efforts. Content Syndication with Predictive Intent. This enables better data on prospects, including decisional buyer intent data, which improves lead scoring, resulting in powerful campaigns that convert.
Unbounce
AUGUST 6, 2021
First drafts are rarely perfect—although they’re incredibly helpful in getting your ideas down on paper. Examine the social activities that get the most engagement and study the reviews for content ideas that position your differentiators as a strength. The power of a paper trail can also never be underestimated. Image Source.
Madison Logic
MARCH 26, 2024
Distribute your educational content—such as analyst reports, infographics, white papers, and eBooks—across various platforms and websites frequented by your target audience. These ads should deliver very tailored messaging to address key purchase questions or product benefits and differentiation points.
The ABM Agency
JANUARY 8, 2021
In this white paper, we take a comprehensive look at B2B content marketing—from what it is to how you determine its success. Typical assets used in content marketing include blog posts, white papers, case studies, e-books, webinars, videos, and even podcasts—more on that below. Industry-specific white papers .
Leadspace
SEPTEMBER 25, 2018
” Rule #2: Maintain the differentiation necessary for each channel. Cross-channel marketing can send the same marketing messages about services to all of the segments of customers by differentiating that message for each channel. Getting everyone to collaborate and agree on messages and time frames was tough.
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