The Marketing Blender

APRIL 11, 2023

Having a strong brand messaging framework can help your company to differentiate itself from competitors and communicate its unique value to customers. It should differentiate your company from competitors and address the needs of your target audience. Psychographics include personality, values, attitudes, interests, and lifestyles.

Effectiveness 40

Effectiveness Branding Brand Identity Touchpoints 40

Tony Zambito

JULY 6, 2011

  A little known fact is that it was Alan Cooper who first coined the phrase buyer personas in his book to differentiate from user personas as well as to highlight that products should be designed for users and not buyers. While spending time at Cooper Design, the phrase stuck around my head like a gnat that just wouldn’t go away. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. Education level. Income level. Life stage. Business stage.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. Education level. Income level. Life stage. Business stage.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Hinge Marketing

APRIL 15, 2020

Can you differentiate your firm from competitors? For example, you might survey all client facing professionals about what issues target clients bring up to them. Primary research can be done using structured interviews, focus groups, or surveys. Most executives are not forthcoming in a group of direct competitors!

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more importantly, what they need.”.

Work Management 122

Work Management Personalization Marketing Management Marketing AI 122