Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? This is over 21% of the marketing budget, as per a Bizzabo 2018 research.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So what is a thought leader? So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Outgrow

AUGUST 11, 2021

As we started to build the ticketing solution and that became more robust and more competitive, we then started to focus on more for-profit organizations and businesses, concerts, festivals, trade shows, and the like. And, there’s the differentiation there, but it has to be high quality. Then, build the program around it.

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. of their total marketing budget to events and exhibiting ( source ). Today we give you six ways to boost your trade show ROI.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. If your visitor needs more information on pricing or key differentiators, introduce them to the sales team. See you on the trade show circuit!

Planning 48

Planning Trade Show B2B Thought Leadership Thought Leadership 48

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 146

Event Marketing Effectiveness Planning Trade Show 146

Bluetext

JANUARY 5, 2021

Brands that break free from industry norms and traditional design templates can achieve this differentiation. Virtual Events. Whether that was happy hours with friends, traveling to annual trade shows and conferences, or attending annual corporate events, sacrifices were made to preserve public health.

Forecasting 26

Forecasting Paid Search Agency Trends Work Management 26

markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When your customer’s act as good references, they show that they have received value from your company. So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

TrustRadius Marketing

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. LEARN MORE. Looks at the bigger picture. Puts workforce data in context and provides insights for employers and employees alike.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52