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M&A: Private Equity Firms Benefit from Strategic Branding – Part 1

Bluetext

A common and highly effective growth strategy for PE portfolio companies is buying competitive or complementary companies through Mergers and Acquisitions (M&A). If possible, involve your target audience via surveys or workshops to understand how the companies are perceived. Create New Corporate Visual Identity.

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Digital Marketing Transformation for the Professional Services

Hinge Marketing

While many digital marketing transformation projects are aimed at improving the effectiveness and efficiency of new client acquisition by responding to changes in client buying behavior , others are aimed at developing new product and services offerings, new pricing models, or improvements in the client experience.

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19 Social Media Best Practices Every Brand Should Follow in 2024

SocialPilot

When you know everything about your competitors, you can uncover opportunities for differentiation and stay competitive and innovative by knowing what is trending in your industry. To effectively monitor, analyze, and implement these changes in your strategy, you can utilize social media management tools like SocialPilot.

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Personal anticipated information need

Buzz Marketing for Technology

An individuals understanding of personal, anticipated information need and how this understanding guides the acquisition and management of personal information will determine the effectiveness of that collection. Introduction. These evaluations may result in immediate information use.

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Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing

Marketing Insider Group

When deciding the site’s content strategy, the American Express team put themselves in the shoes of the customers in order to deliver content they care about. Cisco’s Senior Director of Media, Julia Mee, explains , “Our customers are thinking about us as just a brand—they are not differentiating it as B2B or B2C.”

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50 Lead Generation Strategies You Ought To Know

Valasys

Persuade your website visitors to provide their contact information to you via CTA pages at the end of blog posts and strategically place them in your website so interested readers can drop you an enquiry. They present an offer to the viewer which works as an incentive for them to convert and provide their contact information.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

One of the biggest examples of quirky creative in recent times, this campaign goes to show the importance of a well-thought out media strategy that spans across multiple channels to ensure effectiveness. In fact, 88% of marketers believe that interactive content helps in differentiating them from their competition.