Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. So, how can a data-driven marketing plan function in the absence of user-specific data? That’s where AI-derived Intent Data comes in. What is Intent Data?

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Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. To improve segmentation and personalization strategies.

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Intent Data Demand Generation Intent Lead Scoring 103

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Your company can employ these three methods to improve demand generation strategies: Improve Account List Segmentation.

Demand Generation 77

Demand Generation Intent Data Demand Generation Agencies Intent 77

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent. Browsing intent. What is it?

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Intent Data Demand Generation Agencies Demand Generation Intent 98

PureB2B

MARCH 31, 2022

It also encompasses not only the generation of leads from a segmented audience, but the nurturing of in-market prospects into customers, and the retention of those customers for long-term brand loyalty and repeat business. How Intent Data is Changing. Needless to say, generating leads from IT buyers is hard.

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Intent Data Demand Generation Agencies Demand Generation Intent 62

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

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Intent Data Ideal Customer Profiles Intent Bombora 52

DealSignal

DECEMBER 9, 2022

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

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Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

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Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Your company can employ these three methods to improve demand generation strategies: Improve Account List Segmentation.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Your company can employ these three methods to improve demand generation strategies: Improve Account List Segmentation.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

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Intent Intent Data Paid Search Agency Webinar Metrics 52

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. What Are Key Segments in Marketing?

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. We will have a segment at the end of this for you to get your questions answered. We are an intent data company. Thanks to everybody for joining.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Aberdeen

APRIL 1, 2019

Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Improving Account List Segmentation. Segmentation has long been the answer to the mass email blast problem. Prioritizing Activities with Intent Scores.

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SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

PureB2B

JUNE 19, 2019

Compared to the mass media marketing trends of the past, today’s marketing strategies revolve around reaching specific customer segments, and guiding them through the buyers’ journey. Personalizing your marketing strategy has expanded beyond demographic research of your target. So how can intent data accelerate your sales pipeline?

Intent Data 62

Intent Data Top of Funnel Intent Account Based Marketing 62

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How do you access buyer intent data?

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Lead Ranking Buy Work Management Marketing Management 309

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Purchase Intent Top of Funnel Purchase Intent 60

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. We will have a segment at the end of this for you to get your questions answered. We are an intent data company. Thanks to everybody for joining.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage.

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Intent Data Intent B2B Marketing Work Management 62

Binary Demand

FEBRUARY 15, 2024

By harnessing dependable and accurate data, enterprises can pinpoint and grasp their intended audience, unearth market trends, and personalize their customers’ experiences. Sales and marketing teams can leverage diverse B2B data types to engage potential customers effectively.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

PureB2B

JUNE 19, 2019

Compared to the mass media marketing trends of the past, today’s marketing strategies revolve around reaching specific customer segments, and guiding them through the buyers’ journey. Personalizing your marketing strategy has expanded beyond demographic research of your target. So how can intent data accelerate your sales pipeline?

Intent Data 48

Intent Data Intent Top of Funnel Account Based Marketing 48

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Technographic Data?

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Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage.

Intent Data 48

Intent Data Intent B2B Marketing Work Management 48

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Top Five Competitive Advantages of Intent Data. The Easiest Way to Get Intent Data.

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Intent Data Marketing AI Intent Bombora 79

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. ZoomInfo MarketingOS Finally, ABM with data you can trust. Australasia or the European Union).

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Inbox Insight

SEPTEMBER 10, 2021

This article takes a deeper dive into how taking a more granular approach to segmenting your audience is crucial. Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. In our recent blog The Evolution of B2B Marketing Segmentation we explored both macro and micro segmentation strategies.

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Segmentation Ideal Customer Profiles B2B Marketing Planning 98

DiscoverOrg

JANUARY 2, 2019

Other demographics. We predict 2019 will be the year B2B organizations get serious about collecting user data and start using it to dictate action – revealing the most popular features, customers most likely to churn, users in need of additional training and more. Prediction #2: B2B Intent Data will (start to) go mainstream.

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Intent Data Work Management Marketing Management Bombora 198

Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation?

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Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

SalesIntel

MAY 13, 2024

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. What is Customer Data? This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions.

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Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Also, customize your approaches for each tier, dedicating greater resources to accounts with higher value.

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Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

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Intent Ideal Customer Profiles Work Management Marketing Management 40

B2B Marketing Analytics

OCTOBER 12, 2020

When it comes to segmentation, most of the marketing teams pretty much rely on the lists (or smart lists) that are built inside the marketing automation platforms. Modern marketing teams are leveraging the data across the MarTech platforms to provide a 360-degree view of the customer/prospects and enable contextual segmentation for campaigns.

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Segmentation Marketing Automation Services Webinar Metrics Marketing Management 98

SalesIntel

DECEMBER 15, 2021

That problem is an addiction to data, specifically buyer intent data. We don’t plan on curtailing our intent data addiction any time soon, and neither should you. Well, just think of all the good buyer intent data can do for your business! Here are the reasons we don’t plan to quit buyer intent.

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