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Metadata
AUGUST 23, 2022
When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. We know this.
Convince & Convert
DECEMBER 5, 2017
Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. Let’s explore six great benefits businesses reap when service and marketing unify on social. Consistent Brand Voice. Smarter Planning.
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Metadata
FEBRUARY 14, 2024
Kim answered this question by sharing what it’s not during her session at DEMAND 2023 : “[With traditional tactics], there’s a heavy focus on activities aimed at generating new pipeline, and most often, everything stops there. There likely won’t be one answer, but notes from your Sales team and CRM data will help you pinpoint patterns.
Martech
APRIL 26, 2022
What can you expect to spend on each? Let’s break it all down. You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise.
Metadata
FEBRUARY 5, 2024
The brands that stand out—like ClickUp—are the ones that consistently think outside the box by being bold, colorful, and provocative with their content. And, no, we’re not talking about launching paid campaigns on LinkedIn, Facebook, and Google Search—although you definitely should, because paid advertising is still worth its weight in gold.
SpotMe Blog
JUNE 13, 2023
This list is based on SpotMe’s own experience working with pharma event management companies in the past and includes examples of the best ones. And if you make it onto our list, we will send you a promotional kit you can use across all your channels to showcase that you are featured. It is not for commercial purposes.
SnapApp
NOVEMBER 1, 2016
Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Creation of these ads is fairly simple: All account holders need is a 70x70 image, ad copy, and a click-through link to get going.
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