Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

MARCH 22, 2009

Email marketing that integrates with Salesforce.com is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. There are also some relatively affordable registration form vendors, like FormAssembly and OnDialog. You can create reports and dashboards in Salesforce.com to provide analytics.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

DemandBase

APRIL 13, 2020

Account-Based Marketers, and the vendors that support them, require adapting to these changing environments. Demandbase is well suited to help our customers with these new realities. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

NetLine

JULY 1, 2021

Knowing those stats, it should come as no surprise that most B2B buyers will not be known by the vendor until very late in their journey. This is possible because the buyers are actively, and intentionally, researching away from the vendor’s site thereby avoiding the dreaded sales calls and emails. One to Many to One.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

Unbound B2B

FEBRUARY 6, 2023

So, snowflake decided to recognize their customer’s unique personality more than any other B2B vendor in the market. They then shared the pitch with a wider social media audience and selected key decision-makers by tagging them on their individual accounts. In the case of snowflakes, it was that prospects are not that important.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Compare this with maybe $2,000 per client per month earned by most demand generation vendors. This could have a substantial impact on total revenues.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

AUGUST 9, 2021

This helps you find the magic moments when buyers — who normally resist Marketing and Sales outreach — actually want to hear from vendors like you. Demandbase collects intent from a broad array of sites, using four steps to derive intent data: 1. Collecting these events is straightforward for vendors that use their own site.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Engagio

MAY 25, 2023

A core component of Demandbase and our market is the ability to de-anonymize web traffic. And they recommend a data bakeoff with other vendors to “prove it.” For transparency purposes, Demandbase participates in account identification data bakeoffs all the time. Every vendor has a different methodology.

Traffic 62

Traffic DemandBase Comparison Business 62

Adobe Experience Cloud Blog

APRIL 22, 2009

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. Enquiro presents four strategies for managing risk: Approved vendor list. Word of mouth (existing vendors). Managing Risk.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Companies seeking to improve the efficiency of their lead generation and lead management processes should first identify the gaps in their existing processes and most pressing needs before beginning a vendor evaluation process.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The vendors I chatted with at the event were talking more about thought leadership than their products. Demandbase was excited to talk about their successful webinar, All Star Email Campaigns , a must see for any B2B online marketer. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Webbiquity

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? and tag-teamed with Kary Delaria to deliver an excellent presentation on tools for measuring online media effectiveness. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

TrustRadius Marketing

MAY 31, 2022

For enterprise plans, most vendors offer customized pricing for marketing intelligence software. Not knowing the final price tag can be frustrating for buyers. Demandbase Sales Intelligence Cloud (formerly InsideView). Demandbase intends to help sales and marketing teams identify prospective B2B customers.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

WebMarketCentral

DECEMBER 8, 2008

lead automation management vendors. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Was that you?

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Martech

MAY 10, 2022

This week at Forrester’s B2B Summit in Austin (my first in-person event in years), Jackie Palmer, VP of product marketing at Demandbase, and I chatted about the inconveniences inherent to our current working culture and environment. Sometimes, this information will arise when someone introduces me to someone else via email. Conclusion.

Work Management 90

Work Management Marketing Management Tips Vendors 90

DemandBase

JULY 21, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. How do you make intent data actionable?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. To add to potential confusion, the exact definition of what ‌a “lead” is will vary between technology vendors and organizations. These are leads that are sourced by sales reps directly.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Customer Experience Matrix

OCTOBER 8, 2014

We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Planning 120

SnapApp

DECEMBER 14, 2016

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . I love the approach that ZenIQ is taking around SmartPlays.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62