KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Customer Experience Matrix

SEPTEMBER 3, 2018

A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult. In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. It then executes tailored online marketing campaigns.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Kabbage

NOVEMBER 9, 2016

What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media. Why should I read it: Arguably one of my top 5 favorite blogs, Buffer shares content that is useful, actionable, and highly transparent about the latest in online marketing with a primary focus on social media.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media. Why should I read it: Arguably one of my top 5 favorite blogs, Buffer shares content that is useful, actionable, and highly transparent about the latest in online marketing with a primary focus on social media.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As marketers, we use offers and other incentives to get them to give up their contact info.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

SEPTEMBER 16, 2020

Evaluate Marketing Technology You’ll Need. According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40