KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). Start Small and Design for Scale.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. This is where account-based marketing comes into play. Your “Expansion Pack”.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Kabbage

NOVEMBER 9, 2016

What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media. Why should I read it: Arguably one of my top 5 favorite blogs, Buffer shares content that is useful, actionable, and highly transparent about the latest in online marketing with a primary focus on social media.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Customer Experience Matrix

SEPTEMBER 3, 2018

A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult. In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. It then executes tailored online marketing campaigns.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Kabbage

NOVEMBER 9, 2016

What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media. Why should I read it: Arguably one of my top 5 favorite blogs, Buffer shares content that is useful, actionable, and highly transparent about the latest in online marketing with a primary focus on social media.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SmartBug Media

MARCH 19, 2021

Resources for Account-Based Marketing. Although this article is technically about 50 of the best inbound marketing resources, it would be remiss for me to not mention account-based marketing (ABM), because it’s quickly becoming a B2B marketing standard. ABM Leadership Alliance.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105