KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What are the benefits? “In

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Kabbage

NOVEMBER 9, 2016

What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media. Why should I read it: Arguably one of my top 5 favorite blogs, Buffer shares content that is useful, actionable, and highly transparent about the latest in online marketing with a primary focus on social media.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media. Why should I read it: Arguably one of my top 5 favorite blogs, Buffer shares content that is useful, actionable, and highly transparent about the latest in online marketing with a primary focus on social media.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SmartBug Media

MARCH 19, 2021

Although this article is technically about 50 of the best inbound marketing resources, it would be remiss for me to not mention account-based marketing (ABM), because it’s quickly becoming a B2B marketing standard. Must-read articles: How to Boost ABM With Interactive Content. How to Build a Business Case for ABM.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Circle Studio

NOVEMBER 8, 2018

Most firms are already using Email marketing tools such as MailChimp, Emma and Campaign Monitor to run their email marketing campaigns , but some may want to consider graduating to a more comprehensive marketing automation solution (see below).

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Funnelholic

NOVEMBER 4, 2015

This increases their reach within those accounts, and makes it more likely that leads will already have been exposed to marketing messaging by the time that sales is actively reaching out. The key here is to present marketing messages on the buyer’s schedule, not on yours. LeanData, Inc.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66