Digital B2B Marketing
MARCH 25, 2013
If you are like most B2B marketers, search is a staple component of your outbound marketing mix. However, most B2B marketers are still missing other ways to use search data. Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Use Your Keyword Data.
Strategic-IC
JUNE 11, 2019
However, it’s crucial to reach organisations who are displaying the earliest signs of interest. According to Demandbase CMO Peter Isaacs, the main KPIs for modern advertising include reach, engagement and efficiency. Video is Now Essential for B2B Marketing. Related: 5.
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Full Circle Insights
FEBRUARY 28, 2021
Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Getting Accurate Marketing Data From Salesforce Requires a Native Application. Demandbase Attribution Debate Yields Surprises. Lead Status Values for Sales and Marketing.
Biznology
FEBRUARY 23, 2015
DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. 778 contacts were engaged with a 70% open rate (vs. The successful campaign earned a 23.5
Full Circle Insights
JUNE 27, 2022
Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . These intent leaders help marketers identify target accounts showing high interest for their products or services. .
Full Circle Insights
JUNE 27, 2022
Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . These intent leaders help marketers identify target accounts showing high interest for their products or services. .
Full Circle Insights
MAY 10, 2021
The 80/20 rule is widely applied to so many situations, including experimentation in marketing. To keep a marketing mix fresh, it’s a good idea to maintain an 80/20 ratio of tried-and-true campaigns vs. experimental outreach. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.
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