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Display Advertising Really Works!

Engagio

Recently, we performed a test to see how effective display ads really are. The post Display Advertising Really Works! appeared first on Demandbase. The results speak for themselves.

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Demandbase Acquires Engagio

Valasys

On the 16 th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace. Jon Miller, Founder, and CEO of Engagio explained that Demandbase and Engagio have 30 shared customers and therefore, the acquisition shouldn’t come as a surprise. About Demandbase.

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B2BMX – Next Level ABM – How To Turn Display Advertising Into a Full-Funnel Channel At Last

Engagio

What happens when we use Display as the top of funnel, brand awareness channel we know it to traditionally be? The post B2BMX – Next Level ABM – How To Turn Display Advertising Into a Full-Funnel Channel At Last appeared first on Demandbase. But what are we leaving on the table? A whole lot, as it turns out.

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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Engagio

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. InsideView will be a business unit of Demandbase, continuing to bring you the same sales intelligence, data management, and high-quality data you’ve come to rely on us for.

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Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. What makes WhoToo really special is it has the technology to access its data with the split-second speed needed to purchase display and mobile ads in real time.

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Demandbase Expands Its Leadership Base

Valasys

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

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Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*