marketing-services 
Marketing Insider Group
APRIL 15, 2024
The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. Image Source: Inc. It’s simple: they deliver value.
Rev
JANUARY 5, 2023
If we had to summarize the modern relationship between marketing and sales, it would sound something like: Generate more and better leads, so we can close more deals more effectively. How can marketing leverage the data it has available to drive more value and get better leads? That’s the work of a demand gen team.
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Martech
APRIL 22, 2022
Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.
The ROI Guy
NOVEMBER 14, 2011
IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. Spurred by mobility and usability demands, the survey revealed that tablets are taking SMBs by storm as well. SMBs Ready to Celebrate Good Times?
Madison Logic
JULY 6, 2023
As AI-powered solutions such as intelligent process automation, predictive analytics, chatbots, and virtual assistants continue to streamline operations, improve customer service, and provide insights for informed decision-making, it is expected that interest among SMBs will only intensify. Let’s find out.
chiefmartech
JUNE 19, 2023
Marketers have gotten a ton of mileage out of Excel and Google Sheets. They pull in existing libraries — Python has over 400,000 such packages — or API services in the cloud from AWS, Azure, or Google Cloud to assemble an app. Not exactly state-of-the-art data pipelining. But effective. No developer writes everything from scratch.
Heinz Marketing
MAY 16, 2022
By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
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