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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is gaining the most attention for this at the moment. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system.

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Why Data Will Eat the World

Engagio

The data has been fragmented across multiple vendors. An Account-Based Experience (ABX) solution critical to Demand Gen and Marketing Operations. If data is so great, then why aren’t more companies using it more effectively? The answer is simple. Up until today, it’s been too hard. Bringing together the best B2B data.

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A Guide to B2B Data Platforms Providers

DealSignal

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? Any data vendor’s offer represents a delicate balancing act between their database’s breadth and depth – that is to say, its size and comprehensiveness. Does this problem sound familiar? Additional factors.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. This group includes InsideView , OneSource , SalesLoft and LeadSpace. Of course, every vendor argues it does this better than anyone else. Here’s what I found.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh. Take a look at this short video to learn more about intent data. Get Contacts for High Fit Accounts.

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Email Lists: Should You Rent or Buy?

The Point

In recent years, a number of long-time business database companies ( InfoUSA , Hoovers , Dun & Bradstreet ) have been joined in the list market by so-called “crowd sourced” databases like Data.com (formerly Jigsaw), InsideView , and others.

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“There Is a Pain Point in Marketing Today”

LeanData

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. That helps explain why Scott Brinker’s well-known Marketing Technology Landscape Supergraphic already contained 1,876 vendors this year. At the board level, we’re demanding that marketing show its impact.