PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Needless to say, generating leads from IT buyers is hard.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Marketing and sales teams can now get complete contact details for ideal buyers at companies showing interest in specific product categories across the web. Complement their programmatic account-based marketing (ABM) with direct outreach.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

Aberdeen

JANUARY 4, 2019

Do you have a ‘ Here are the accounts we would love to do business with, and the first ten on the list are the CEO’s fantasy – so don’t even bother questioning those ’ list? Now, take that combined inside/outside data and match it against the sacred Target Account List. Do you still believe in Santa Clause?

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Marketing Insider Group

JANUARY 5, 2023

When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. More on that in a bit.

Lead Ranking 277

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 277

The Point

APRIL 30, 2013

Demand generation is hot. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” Just don’t start pretending that awareness-building and demand generation are the same thing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real time. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Aberdeen

APRIL 1, 2019

But you only see those returns if you’re able to target the right contacts with the right messages at the right times. Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Improving Account List Segmentation.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. Do you know the difference between TAL and TAM? We've put together this glossary of 30 Account-based Marketing (ABM!) Account insight. Account-based Marketing playbook. Account-based Marketing program.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. Do you know the difference between TAL and TAM? We've put together this glossary of 30 Account-based Marketing (ABM!) Account insight. Account-based Marketing playbook. Account-based Marketing program.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential revenue. What’s the value of the purchase intent within the buying window? Transcript.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. That’s where customer targeting comes into play. The Importance of Customer Targeting. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It Tactic #1: Easily Prioritize Accounts. You can use this data to inform your lead-scoring model.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. That’s where customer targeting comes into play. The Importance of Customer Targeting. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Zoominfo

JULY 25, 2023

Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

DealSignal

NOVEMBER 1, 2022

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

accelerate agency

OCTOBER 26, 2021

The best ABM campaigns will combine both inbound marketing strategies and outbound-driven marketing methods and should work seamlessly alongside any demand generation processes already in operation. You’ll be working directly towards developing content that will target sales from these key accounts.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

The best ABM campaigns will combine both inbound marketing strategies and outbound-driven marketing methods and should work seamlessly alongside any demand generation processes already in operation. You’ll be working directly towards developing content that will target sales from these key accounts.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

The best ABM campaigns will combine both inbound marketing strategies and outbound-driven marketing methods and should work seamlessly alongside any demand generation processes already in operation. You’ll be working directly towards developing content that will target sales from these key accounts. Image Source .

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing Strategy 52

DemandBase

MAY 7, 2020

When I left the sales world, I went into marketing as a demand generation lead, but I still possessed the sales mentality. In today’s B2B world, it’s all about the intent, not just the information in a form fill. Yes, intent is the new lead! Of course you want to be more productive. So they don’t.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Madison Logic

AUGUST 10, 2023

As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. Using collaboration solutions increases productivity, streamlines workflows, and promotes more effective communication. The collaboration software market reached $26.28

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. Thinking Dynamically About Your Account List. Maybe twice a year?

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Aberdeen

MAY 8, 2019

Companies that are in-market to buy your products aren’t considering your brand. Content fails to generate sales conversations. Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage.

Intent Data 40

Intent Data Lead Ranking Intent Intent Signal 40

DealSignal

MAY 3, 2021

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. Landing large B2B customers solely based on the profile is the wrong way to hit your target. This is where Behavioral Intent Data enters the picture.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

SalesIntel

NOVEMBER 24, 2021

B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. That’s the power of intent data.” Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

PureB2B

JANUARY 28, 2020

Marketing Qualified Leads (MQLs) are defined as leads that have expressed interest in a product or service and have a high likelihood of becoming a customer. Enter intent data. Intent data is the lifeblood of sales and marketing because it offers insights into online actions that indicate potential to purchase.

Lead Ranking 76

Lead Ranking Relevance Marketing Qualified Leads MQL 76

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

PureB2B

JANUARY 28, 2020

Marketing Qualified Leads (MQLs) are defined as leads that have expressed interest in a product or service and have a high likelihood of becoming a customer. Enter intent data. Intent data is the lifeblood of sales and marketing because it offers insights into online actions that indicate potential to purchase.

Lead Ranking 62

Lead Ranking Top of Funnel Marketing Qualified Leads Relevance 62

Heinz Marketing

DECEMBER 15, 2021

Intent data is an individual’s web content consumption, it monitors for key intent search terms. It can pinpoint when a target account or prospect is in an active buying journey. This will help your marketing dollars go further and ramp up your sales teams’ productivity. Personalized lead engagement .

Intent Data 126

Intent Data Intent Lead Ranking B2B Marketing 126

Marketing Insider Group

JULY 16, 2020

Sometimes your leads are weak and they don’t have the necessary intent to use your product or a need that it can solve. So, how do we put customers in the proper brackets according to their purchase intent ? ABM also makes it far easier to create a properly segmented audience that your team can target and nurture.

Lead Ranking 273

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 273

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. Analyzing intent data helps B2B companies in identifying & engaging the potential clients, long before their competitors can even figure them out.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. This includes a targeting solution , an engagement / personalization solution, and a conversion solution.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40