PureB2B

FEBRUARY 18, 2022

If you’re looking for a demand generation partner, then be sure to come learn more about how we can help you upgrade your pipeline. Reach these buyers via highly targeted content syndication and account-based marketing (ABM) campaigns, triggered at the most opportune time. About #B2BMX.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. Only 5% of our market , is ready, willing and able to consider buying our product.

Efficiency 88

Efficiency Marketing Automation Services Lead Ranking Brand Identity 88

SWZD

MARCH 21, 2018

We start with two demand generation road maps, both with compelling examples: An eBook that presents a plan for content development. We move on to an article on extracting complete value from your webinars and another describing how to laser-focus on active, in-market prospects. How to Target In-the-Market Leads.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Anteriad

DECEMBER 14, 2022

Chiefmartech and MartechTribe predict that generative AI and AI for dynamic personalization usage will accelerate in 2023. AI is gaining traction in the marketing landscape. There are emerging tools that support content generation—allowing marketers to create more content, oftentimes at low cost.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

B2B Marketing Directions

SEPTEMBER 26, 2021

Quite a bit actually, particularly for B2B marketing leaders who need to develop marketing strategies and programs that will produce sustained short-term and long-term revenue growth. And it's unlikely that typical demand generation programs will persuade them to change their position.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Valasys

DECEMBER 3, 2019

On 2 nd December 2019, Hushly, a pioneer in customer engagement & lead generation platform powered by AI, announced its partnership with 6sense to accelerate lead conversions by serving relevant content. 6sense is a leading Account-Based Orchestration platform, powered by AI.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

Kapost

MAY 23, 2016

“RingCentral, the leading provider of SaaS solutions for business communications, runs one of the most sophisticated demand generation programs in B2B. “As a market leader, JCI needed to be more strategic in how they went about identifying, targeting, and engaging new market opportunities.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Aberdeen

JANUARY 16, 2019

billion hyper-personalized dynamic homepages are waiting to be churned out of your Live Enrichment Infrastructure and presented to your in-market prospects when they hit your organization’s webpage. Aberdeen’s buyer intent data has been proven up to 91% accurate in blind tests by clients, and it is highly targeted.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

billion hyper-personalized dynamic homepages are waiting to be churned out of your Live Enrichment Infrastructure and presented to your in-market prospects when they hit your organization’s webpage. Let’s add “homepage hyper-personalization” to the list. Hyper-personalization with Buyer Intent Data.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Metadata

JANUARY 18, 2023

Can you run 1:1 or 1:few campaigns on LinkedIn targeting specific companies? Think about it: Getting in front of 50 familiar prospects is significantly easier—and cheaper—than convincing a huge group of people who don’t even know they have a problem your product can solve. Can you invite certain customers to events or dinners?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Top Rank Marketing

SEPTEMBER 25, 2023

A look at the agenda for Content Marketing World 2023 illustrates a clear focus on timely topics and key challenges of the moment. Speakers will dive into top-of-mind items like the role of generative AI, the importance of humanizing content, and the nuances of marketing in tough economic conditions.

B2B Thought Leadership 138

B2B Thought Leadership Enterprise Management Content Marketing Thought Leadership 138

NetLine

DECEMBER 12, 2018

Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. We know that the best marketers aren’t using just a single solution to drive their lead generation strategy.

Top of Funnel 45

Top of Funnel Demand Generation Agencies Sales Qualified Leads Marketing Funnels 45

Aberdeen

SEPTEMBER 30, 2019

Being top of mind for customers and prospects alike and generating revenue from word of mouth—it’s the holy grail of marketing. But building brand awareness has become a taboo topic for marketers in conversations with business leaders. Generate engagement on social media. You’re Trying to Boil the Ocean.

Intent Data 40

Intent Data Intent Brand Identity Branding 40