Remove Demand Generation Remove Generation Remove In-market Prospects Remove SQO
article thumbnail

How to Build a Paid Media Strategy in a Down Economy

Metadata

Revival content will generally be more personalized since you’ve engaged with these clients before and understand their problems, challenges, and use cases. Typical metrics to look at here are blended cpSQO and SQO created. Can you run 1:1 or 1:few campaigns on LinkedIn targeting specific companies? What about referrals?