Engagio

SEPTEMBER 15, 2020

A lot of my background is in B2B Marketing and working with marketers to identify what they’re doing, learning about their strategies, and figuring out ways we can use technology to help them do more and, at the end of the day, get opportunities and drive revenue from their target accounts. Marketing dollars for Sales tools.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

Engagio

JANUARY 7, 2019

The more B2B marketing organizations narrow their focus on the right customers, work closely with sales at every stage of the buying journey, and help to build consensus amongst the internal buying committee at those target accounts, they’ll improve their impact and results. Peter Isaacson , CMO, Demandbase.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Engagio

NOVEMBER 13, 2017

2) Account-Based Marketing: From Strategy and Plans to Execution and Insights. Heidi Bullock, CMO of Engagio, and John Dering, Director, ABM Technology Strategy at Demandbase, took the big idea of ABM and distilled it down to it digestible and actionable lessons. Build a target account list.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Can a company’s marketing be applied to any target?

DemandBase 63

DemandBase Account Based Marketing Top of Funnel Demand Generation 63

SalesIntel

APRIL 2, 2024

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. What Are Sales Intelligence Tools? SalesIntel can help you grow 5X.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Heinz Marketing

JULY 23, 2018

So, every one on my team, from our designers to our content people, to our demand generation folks, certainly are measured on the overall marketing teams contribution to opportunities and to revenue to the company. And prior to that I was with Demandbase , B2B targeting and personalization platform.

Top of Funnel 41

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

Engagio

JUNE 4, 2023

Throughout my career, I’ve had the privilege of being part of two revolutions: the advent of demand generation fueled by marketing automation, and the breakthrough of account-based marketing brought to life by ABM platforms. They talk about how many accounts they’ve closed.” More on this in the next section.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

SmartBug Media

NOVEMBER 21, 2022

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Expand your reach within those accounts.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Expand your reach within those accounts. Flip the Funnel.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

The Point

MARCH 17, 2015

Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.” contextual targeting.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Full Circle Insights

JULY 9, 2020

The name of the game is efficiency in marketing spend, and here are some high-level tips to keep in mind: Validate your targets and refine your Ideal Customer Profile (ICP) in a downturn. Prior to COVID-19 and even now, B2B marketers split their demand generation between digital and non-digital marketing efforts.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

ANNUITAS

APRIL 12, 2016

I have long been a supporter of Account-Based Marketing, but I cannot deny the validity of some of the arguments I have heard against it. When I was at the Flip My Funnel conference in San Francisco, I was shocked by the fact that Account-Based Marketing seems to have reinvigorated the direct-mail marketing industry.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100

NetLine

FEBRUARY 15, 2018

Whether at the beginning stages of research or chasing the coat-tails of their manager for their pocket book, our professional network consisting of 300+ industry sectors and our vendors (customers like you) validate that we do “match-making” well—the right content to the right audience.

Enterprise Management 45

Enterprise Management Work Management Marketing Management B2B Marketing 45