Remove Demand Generation Remove DemandBase Remove Disintermediation Remove Validation
article thumbnail

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. and each one of those channels could utilize a variety of targeting elements – for example: • retargeting via Web data. • contextual targeting. HS) Thanks Andrew!