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New ways to identify B2B buying group members

Martech

Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group.

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On the right path?

PathFactory

Everyone needs a bit of validation occasionally, right? Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. So, what validation did I get from Forrester Summit? the sales enablement platforms (Seismic, Highspot, BigTinCan, etc.),

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Top 6 ABM Sessions and Takeaways You May Have Missed at Dreamforce

Engagio

2) Account-Based Marketing: From Strategy and Plans to Execution and Insights. Heidi Bullock, CMO of Engagio, and John Dering, Director, ABM Technology Strategy at Demandbase, took the big idea of ABM and distilled it down to it digestible and actionable lessons. Build a target account list.

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Sales Pipeline Radio, Episode 123: Q&A with Amy Holtzman @demandmarketer

Heinz Marketing

So, every one on my team, from our designers to our content people, to our demand generation folks, certainly are measured on the overall marketing teams contribution to opportunities and to revenue to the company. And prior to that I was with Demandbase , B2B targeting and personalization platform.

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Finding the Best ZoomInfo Alternative: SalesIntel

SalesIntel

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. What Are Sales Intelligence Tools? SalesIntel can help you grow 5X.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.