Remove Demand Generation Remove DemandBase Remove Intent Data Remove Validation
article thumbnail

New ways to identify B2B buying group members

Martech

Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. Remarkable.

article thumbnail

#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Prophets of Profit 2019: ABM Experts Predict the Future

Engagio

The more B2B marketing organizations narrow their focus on the right customers, work closely with sales at every stage of the buying journey, and help to build consensus amongst the internal buying committee at those target accounts, they’ll improve their impact and results. The Promise of Intent – Get out ahead of the competition.

article thumbnail

Finding the Best ZoomInfo Alternative: SalesIntel

SalesIntel

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. Intent Data Both ZoomInfo and SalesIntel provide intent data.

article thumbnail

Sales Pipeline Radio, Episode 193: Q & A with Nani Shaffer @Demandbase

Heinz Marketing

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Can a company’s marketing be applied to any target?

article thumbnail

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.