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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. In the United States alone, 16 different states are currently trying to create privacy laws as of May 2021. Compliance.

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Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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Email marketing strategy: A marketer’s guide

Martech

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Deliverability. Image credit: United by Blue.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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DMARC: What It Is, Why It Matters

eDataSource

The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. For a sneak preview, simply request a demo and speak with one of our deliverability and authentication experts. Further Reading: FAQs from DMARC.org. The FTC’s DMARC Report.

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How to Design Emails to Reach the Inbox

Adobe Experience Cloud Blog

Email deliverability and trust is important to your reputation as an email sender , but what are some best practices to maximize the probability that it reaches the intended inbox and differentiates you from a dreaded spammer? When evaluating email marketing deliverability, you need to determine how your readers will view your email.

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