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Technical SEO: Everything You Should Know About Sitelinks

Brightedge

Considering that the top three positions get 52 percent of the clicks from the SERP, the click and traffic implications of taking up this much more space on the SERP become clear. This additional space on the SERP also helps to build trust and a positive reputation for your organization. What causes sitelinks to appear?

SEO 111
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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

Second, apps will be discoverable in mobile search results with deep links driving new app downloads. The losers are those organizations who aren’t meeting consumers on the devices they use most every day, who are missing out on giving their audiences positive mobile experiences on mobile-responsive sites or mobile apps.

API 166
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7 Tips for Successful App Engagement

Outbrain

Push notifications, when used properly, clearly have a positive impact on app engagement rates. Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue. You got them to download; now you need to keep them coming back.

Tips 30
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The Google anti-trust trial: A deep dive into the details

Martech

Branch Metric’s objective was to create a search engine specially for apps, that would serve app page from search queries using a “deep linking” technology. In this system, advertisers with lower-quality ads must bid higher to secure top positions. Google default deal blocked opportunities for Branch Metrics (Sept.

Google 77
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The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

Let’s take a look at the positives and negatives of publishing apps a little more closely. As a result, many publishers are looking for ways to accommodate these changes and come up with alternative solutions for revenue generation and advertiser engagement. One option growing in popularity, is the investment in native publishing apps.

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Mobilegeddon – Where Do You Stand a Month After the Roll Out?

LeadSquared

Update: We certainly have seen a positive impact, though. b) Deep linking your website and the app pages – both would pass along authority to each other. It’s almost a month since the Google mobile friendly update first rolled out, and at a glance, it’s effect has proved to be nowhere near what was predicted.

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Personalized Search: How to Optimize For Search Personalization

seo.co

A perfect example of this is app deep linking; under the right conditions, you may encounter a link in your search results that leads to the interior page of an app that you have downloaded on your device. This link would not appear if you didn’t have the app (though app streaming may soon change that). Reward loyalty.