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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. Sixty-three percent of marketers have an app to build customer loyalty.

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Mobile App Optimization & Indexing

seo.co

All of the insights I’ve shared thus far have been relegated to optimizing websites for mobile browsers, but there’s another form of user interaction on mobile devices you should be preparing your business for: apps. Apps have surged in popularity, just as mobile devices have, and there’s no sign that their growth has an end point.

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Klaviyo Product Update Roundup - April 2023

SmartBug Media

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. You could track marketing metrics at source such as impressions and CPC, but not conversions.

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

80% of internet users see ads on the Google Display Network daily. billion in Q3 2022, and they account for 92% of the search market share. Dive Deeper: 7 AI Marketing Tools to Streamline Your Digital Marketing Strategy Bid Aggressively Knowing which approach you should use can be difficult when creating a bid strategy.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Thereby, also taking up an increasing portion of organizational marketing spend, too. Thereby, also taking up an increasing portion of organizational marketing spend, too.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. This is a means of conducting business through computers and mobile devices exclusively to key personnel.