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27 RevOps best practices for driving revenue growth

Rev

It’s no wonder why a recent report from the Boston Consulting Group found that companies with a RevOps team experienced a 100-200% increase in ROI on digital marketing initiatives and a 10-20% increase in sales productivity! Of course, building a revenue operations team is only the first step.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. A best practice can be misinterpreted or outdated, leading to missed opportunities or outright harm to a business. How important are Core Web Vitals (CWV) for rankings?

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success.

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Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

Companies have access to AI tools to support their sales efforts. Challenges in Today’s Sales Environment (and How AI Can Help) How Sales Teams Currently Use AI How AI Can Refine Sales Enablement Strategies More and more organizations are now turning to AI as part of their sales enablement efforts. The good news?

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Google Rolls Out New Content Update: Here’s What You Need to Know

ClearVoice

The helpful content Google search algorithm update improves the rankings of content that satisfies and meets the expectations of users. Used together, the helpful content update and E-A-T guidelines allow website owners to deliver people-first content and propel their search engine rankings. Click To Tweet. Written for users.

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Your Complete Marketo Migration Checklist

SmartBug Media

Here are a few questions to work through with your team: What are our goals? Here’s a short list of folks who should know their roles in advance: Project manager: Lead the implementation plan; communicate honestly. CRM administrator: Plan the order of your sync; lead any special integration needs. Assess disengaged leads.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

As a marketer, the way to support your sales team depends heavily on your job scope. Let’s discuss how to support sales from different roles. In addition, many of you are likely wearing multiple hats and need to understand multiple roles to better support your sales team. VP of Marketing or CMO. Event Marketing.