Remove De-duplication Remove Keywords Remove Product Remove SERP
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How to Create an SEO Editorial Calendar So Customers Find You

Contently

Pick a theme that’s rich with opportunities: Your theme for the month will influence your keyword research and the kind of content you’ll create. Conduct keyword research: Research keywords relevant to your business and audience and have a strong search volume, meaning people are actually searching for the words.

SEO 78
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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Irrelevant keywords. + Keyword stuffing. + Duplicate content. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely.

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Position Zero Is Dead; Long Live Position Zero

Moz

First, a product announcement. In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. Here's a partial screenshot of our "SERP Features" report from one of my own experiments.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

In short inspiring customer success, optimizing the scale of customer-experience management (CXM) & living & envisioning the omnichannel ideologies that you showcase through your products & services is imperative to evolve your content strategy in 2020. So, the process of lead nurturing is important.

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Using Python to Power Up Insights For Content Briefs, SEO Recommendations & Strategy

Conductor

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93
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Google Rolls Out New Content Update: Here’s What You Need to Know

ClearVoice

The same rings true for the latest “helpful content update,” which is a part of Google’s ongoing effort to bring more “content by people, for people” into search engine results pages (SERPs). As opposed to being written to sell products or services, people-first content must provide value to readers without having to purchase anything.

Google 52
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Optimizing your site information architecture (IA) for Panda

Biznology

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.